The Financial Mail reaches SA’s most important decision makers with essential weekly news and analysis. Its journalists are leaders in their fields and provide insights that are critical to effective decision making. The Financial Mail is the definitive source of news, analysis and debate for strategically minded people in the SA business world. It offers the most comprehensive weekly coverage of investment, business, political and social trends.

In addition, the magazine is read by SA’s decision makers in the private as well as the public sectors. These are top earners who are educated and discerning readers and consumers. They are in powerful positions and able to influence agendas and events.

They are the sort of consumers that most advertisers would love to reach.

Circulation: 29 745 (ABC Jul-Sep 2008) Readership: 215 000 (AMPS 2008BA) Readership by Province (AMPS 2008BA): Western Cape 31 000 North West 28 000 Eastern Cape 17 000 Gauteng 101 000 KZN 16 000 Other Provinces 23 000 Income: R20 000+ personal income bracket: (AMPS 2008BA) Average Household Income = R31,585 Average Personal Income = R20,306 (SABRE 2007) Average Household Income = R37,980 Average Personal Income = R28,567 Education: Any tertiary education: 87.5% (SABRE 2007) MBA/MBL: 10.9% (SABRE 2007)

The Financial Mail also has a comprehensive series of annuals, special editions and projects to cater to specific needs. Among these is the special student edition – FM Campus, produced every week. The annual Top Empowerment Companies provides statistics on empowerment at listed companies.

As the leading business magazine in SA, the FM has the ability to create new publications and special editions that rest on the main magazine.

The FM editorial department has a special section dedicated to developing innovative publishing ideas and delivering separate publications or special reports.

CONTACT DETAILS Email: fmmail@fm.co.za. Tel: 27 11 280-5808 or 27 11 280 3000. Advertising enquiries: Email - gewerse@bdfm.co.za. Editorial enquiries: Email - fmmail@fm.co.za. Fax: 27 11 280-5800. Subscriptions: 0860 131313. Email: bdfmsubs@avusa.co.za