Supplement to Financial Mail   7 October 2005 CONTENTS

EDITOR'S NOTE Vested interests often work against innovation

COVER STORY Muscling in on the mass market

PERSONALITY Add business sense and stir

OUTFRONT Out of the box is on the money

Know-how ignites a product's success

SA investors keep the surprises coming

IN MY VIEW How to slay a werewolf

SIDELINES Growing savvy scientists

Mind your language

Saved in the wick of time

Support and rewards for patenters

It's a deal

Copyright: Financial Mail 2005