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Home Advertising Africa Agency Tables Awards Corporate Focus Marketing Media Media Agencies Select Year 2001 2000 1999 1997 Ranking the Brokers Budget 2002 Top Companies 2001 Help Search Subscribe New Web Users Log in Past Issues Advertise Contact Us

The Financial Mail presents AdFocus 2002 in a new-look web version. Here you'll find the winners for 2002. In this in-depth review of the industry, we address issues such as creativity and eye-catching campaigns, hot topics such as racism and empowerment and take a look at advertising and marketing in the rest of Africa. In selecting our Agencies of the Year, we look for the best combination of income growth, creative performance and business development. Everyone has a chance as categories include large, midsize, small, emerging and specialist agencies. The judging panel of leading figures in the industry was headed up by AdFocus editor Tony Koenderman. AGENCY OF THE YEAR: WHO MADE THE TOP SPOT FOR 2002? The winning performance THE MAJOR LEAGUE The marketing communications groups ranking RACE FOR THE TRUTH The industry must deal with reality NOW FOR THE THIRD WAVE Media agencies have blossomed into a new genre MARKETING: A DOUBLE-EDGED SWORD The jury is out over race classification AFRICA: FROM BEER TO BANKING Interest is rising on the African continent MEDIA: INNOVATION BRINGS ITS REWARDS Media companies respond imaginatively in a tight market

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