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22 November 2002Overview - Interactive Africa Nolo Letele - Q&A with the CEO Content - What excites and engages viewers Marketing - Strong product attraction Interactive TV - Changing viewing forever Decoder technology - Enhancing the experience Customers - Managing relationships Reputation - Pioneering spirit leads the way People - Innovation and communication MultiChoice Africa Foundation - Supporting empowerment Growth in Africa Writers: Mallory Saleson and Marina Bidoli Copyright: Financial Mail 2002
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