Financial Mail Survey 3 December 2004 Coca-Cola CONTENTS

Overview - A Coke and a life

An ice-cold lifeline for the informal sector

A distribution network geared for success

The brass tacks of spaza shops and street business

The ultimate brand enjoyed throughout the country

A brand that is part of those everyday moments

Support your robo-vendor

An alternative to the one-size-fits-all approach

A golf tournament to ensure a better future for youth

Charity golf event takes to the global stage

Copyright: Financial Mail 2004